Thursday, September 27, 2012

Competitive Analysis


Ready...Set...Ride is a mobile application that uses GPS tracking to provide students with accurate, real time arrival times of Centro buses and shuttles. In addition to bus arrival times, Ready...Set...Ride will also provide directions to nearest bus stops, transit directions from one location go another, bus route maps, and alerts for each time the every bus is running its final route.

Google Maps

Google Maps is a web mapping service application provided by Google which powers many map-based services. Including maps embedded on third-party websites via the Google Maps API (Wikipedia). It offers street maps, a route planner for traveling by foot, car, bike or public transport. Unlike Google Maps, Ready...Set...Ride is solely based on public transportation, not driving or walking. Also, Ready...Set...Ride will not use maps embedded on third-party websites, Instead it will utilize the company's own satellite and GPS tracking services which increases the chances of Ready...Set...Ride's predictions to be more accurate and precise. In addition, Google Maps does not provide transit for Syracuse University shuttles.


Next Bus DC


Similar to Ready...Set...Ride, Next Bus DC is a mobile application that uses satellite tracking to provide real-time bus arrivals. Both apps operate as a countdown, showing how many minutes are left until a bus arrives. However, this app does not provide a push notification when a bus is running its last route of the day and students run a risk of missing the last bus. Additionally, Next Bus DC does not provide alerts when a bus' route is canceled due to bad weather, construction, or an emergency and users do not have the liberty to add a bus to their list of favorites so that the route is shown as soon as the app launches.

Summary
While both apps are very useful to track bus arrival times, Ready...Set...Ride is made especially with Syracuse University students in mind. The application is solely focused on the buses that run on campus which gives it the opportunity to pay extreme attention to those buses and eliminate any chance of frequent errors. This app also has features to allow for customization including the ability to have a list of favorites and the ability to get push notifications whenever one of the buses is running its last route.

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